Brand Management Market Research Project

We value your opinions and want your feedback!

Thank you for participating in our current survey of attitudes and opinions about new products,
promotions and brands. Please understand that all of your opinions and responses are private
and will not be shared or sold to outside parties.

Which, if any, of the following new energy bars have you heard of?

Energy Bars with protein plus

Mombo Extrabars

Chewy Oats Raisin bars

Sunset Valley Crunchy and Nutty granola bars

None of the above

How would you describe your overall opinion of Energy Bars with Protein Plus?

Very favorable

Favorable

Neutral

Unfavorable

Very unfavorable

No Opinion

How likely are you to purchase a Energy Bar with Protein Plus in the next seven days?

Very likely

Likely

Not Sure

Unlikely

Very unlikely

Please indicate how strongly you agree or disagree with the following statements about Energy Bars with Protein Plus

	Highly Agree	Agree	Neutral	Disagree	Highly Disagree
Is a product made for someone like me
Is a product I will tell my friends about
Is a product that mirrors my personal beliefs
Is from a company that I trust

Which, if any, of the following promotions have you heard of?

Deli Counter's two for one subs

24oz Max Energy Drink at 50% off

Free Fries on Friday's at Burger Joint

$5 concert tickets when you buy a full meal at Happy Meals

None of the above

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